"Institutions have committed billions to the African creative sector, and entrepreneurs are sitting on real, profitable companies — but they can't find each other. Part of the reason is that creative founders don't know how to present their businesses in a language investors understand. They are speaking Creativish when the room expects Financialese. Creative Cash Flow is here to bridge that gap."
— Marie Lora-Mungai, author, Creative Cash Flow
UNESCO estimates that Africa's creative sector contributes around $5 billion to the continent's GDP and supports up to 5 million jobs — yet most of the entrepreneurs driving that growth do not have any business training. Written by investor and industry insider Marie Lora-Mungai, Creative Cash Flow is a no-nonsense toolkit for African creative founders and operators who need to master revenue models, manage cash in volatile markets, monetize their intellectual property, raise the right kind of capital, and build businesses that last. This is not a book about inspiration. It is a book about execution, written by someone who has sat on both sides of the table.
This book is for you if you are:
Marie Lora-Mungai occupies a rare position at the intersection of the African creative industries and the world of finance: she has been both the founder desperate for capital and the advisor helping institutions deploy it. Over 20 years and 27 African countries, she has built creative companies, raised money for her own ventures, and gone on to shape how some of the world's largest development finance institutions think about investing in African creative businesses.
Her advisory firm Restless Global has worked with governments, the International Finance Corporation (IFC, part of the World Bank Group), Proparco, Agence Française de Développement, AfDB, Afreximbank, UNESCO, Netflix, and Warner Bros., among others. She is the lead author of landmark studies including UNESCO's The African Film & TV Industry: Trends, Challenges, and Opportunities for Growth (2020) and Proparco's Success Stories in the Creative Industries in Africa and other Emerging Markets (2025).
Before becoming a strategic advisor, Marie founded a Nairobi production studio, a VOD platform acquired by TRACE in 2016, and a pan-African talent management agency. She began her career as a television journalist at CNN, the BBC, Reuters TV, and AFP TV.
She publishes HUSTLE & FLOW, a newsletter read by 12,000 creative industry stakeholders across the continent, and was named a Young Global Leader by the World Economic Forum.