"In the past few years, institutions have committed billions of dollars to the African creative sector. Meanwhile, entrepreneurs have built real, profitable companies. But both sides can't find each other. Part of the reason is that creative founders don't know how to present their businesses in a language investors understand. They are speaking Creativish when the room expects Financialese. Creative Cash Flow is here to bridge that gap."
— Marie Lora-Mungai, author, Creative Cash Flow
UNESCO estimates that Africa's creative sector contributes around $5 billion to the continent's GDP and supports up to 5 million jobs — yet most of the entrepreneurs driving that growth do not have any business training. Written by investor and industry insider Marie Lora-Mungai, Creative Cash Flow is a no-nonsense toolkit for African creative founders and operators who need to master revenue models, manage cash in volatile markets, monetize their intellectual property, raise the right kind of capital, and build businesses that last. This is not a book about inspiration. It is a book about execution, written by someone who has sat on both sides of the table.
This book is for you if you are:
